Genesis Motor America

At Premier Communications Group, I played a key role in the creative development and design of a series of premium gifts made for the initial buyers of the G90. Our objective was to embody the Genesis brand and bring a moment of joy to the customer. The custom silk outer wrap featured a grille-inspired pattern. Throughout the process, we were careful to deliver a warm, multisensory feeling to new owners through the candles, which were infused with Genesis’ signature in-vehicle scents.

This project was a great opportunity to learn about the ins and outs of the the design aspect of the automotive industry as well as the thought process of a Genesis customer.